Top 5 Web Design Trends for 2022
Today, the internet is in full bloom with creativity and imagination. The days of drab, gray websites are gone for good! Websites now have bright colors, illustrations, videos, and more to keep visitors engaged and entertained while they browse around your site. Web designers are using new technologies like VR/AR to create immersive experiences that will keep users coming back for more. With all these innovations we see today, what are some of the trends that will dominate the web design industry in 2022? Read on to find out!
Top 5 Web Design Trends
Simplicity
Source: Caledonian
As they say, “simplicity is the ultimate sophistication!”
In 2022, web designers will move away from cluttered and confusing websites to ones that are simple yet highly functional. The best websites will be designed in a way where everything is streamlined and easy for visitors to find what they need quickly. Designers will look for a simple logo creator tool that will allow them to design and integrate minimal logos on their websites. Sites like this make it easier for users to navigate through them while still providing them with all the information they need to make a purchase.
Simple sites will give users the feeling that they are in control of their experience. It will also give them a sense of personalization as it relates to how easy or difficult that site is for them to navigate through. The easier sites can be personalized, the more likely people will use your website over others!
Web designers will begin integrating more minimalistic designs into their sites to create a clean aesthetic that is easy on the eyes.
Minimalism calls for designers to have an eye for detail and only include what’s needed in order to get across your message, so please no unnecessary bells or whistles! Websites in 2022 will be simple yet stylish. This will allow people to really hone in on content without being distracted by anything else. As time has proved, simpler websites are far easier to navigate through than ones with numerous buttons everywhere you look – don’t expect this trend of cluttered designs to stick around much longer!
Video Content
Source: PVQ
Websites began including videos on their pages back in 2009 and this trend has continued growing ever since.
What makes video content so popular? Well, Video is an engaging, powerful way to communicate your message. It provides more than just words. It allows you to express how you feel and get across complex ideas in a simple manner. People want information quickly so videos are perfect for this! A video can explain something far better than any written content ever could on its own so expect them to pop up more often on websites of 2022!
Will Video Content Replace Blog Posts and Web Content
No! Even though video content is expected to take center stage in 2022, having written content on your website will still be an important ranking factor. Videos will supplement blog posts and other forms of web content, not replace them! This means that people will still be creating written content to keep their websites up-to-date and constantly adding new videos!
VR / AR Integration
Source: Google AR & VR
Virtual reality (VR) has been around since the early 1990s but did not begin gaining widespread popularity until 2016 when VR headsets began hitting the market. Now, with every new innovation in technology comes some sort of integration into our daily lives. It’s only natural that virtual reality will become one of these integrations as we become more immersed in the digital world. Websites will begin to integrate VR/AR into their designs and experiences in order to provide visitors with a truly unique browsing experience!
While AR (Augmented Reality) has been around for quite some time, it’s still new enough that not many people understand what it is or how they can benefit from using it. Simply put, Augmented reality adds things like text messages and videos onto real-world objects such as your desktop or wall space. It allows you to send important messages without having to type out an email or call someone on the phone which saves both time and effort, so expect this technology to be used by web designers in 2022!
VR/AR integration into sites will allow users to experience things like never before. It will become an integral part of web development in the future!
Accessibility
Source: BBC
Today, it’s becoming more and more crucial for companies to think about the impact their website will have on people with disabilities. Websites need to be designed in such a way that they can easily accommodate screen readers or other technologies that help users who are visually impaired. It’s not enough anymore just to include alt tags when uploading images! People want websites in 2022 that provide them with all of the content they expect while, also being accessible by everyone. Designers will use all the technologies at their disposal to build sites that are accessible to all!
Mobile Compatibility
Mobile-First Indexing
This is a trend that will never go away. Websites need to be compatible with mobile devices in order to survive! In 2021, data from Statista shows that over 54% of web traffic comes from smartphones and tablets. This number is expected to rise over the next few years which means that websites in 2022 will need to be compatible with mobile devices.
Designers and developers will continue building responsive web designs for companies because if their website isn’t accessible on a smartphone or tablet then they may lose out on potential business!
Google and other search engines will rank websites higher if they’re mobile compatible which means that as you build your site, you need to keep mobile responsiveness in mind.
Final Thoughts
As we head to 2022, designers and developers need to be aware of all these trends in order to build websites that are up-to-date and easily accessible by the masses. Keeping up with these trends will give you an advantage over your competition and allow for increased revenue. It will also give your users a website that they can easily use and will provide them with the best experience possible. This will ultimately improve your search engine rankings and result in more leads, conversions, and sales.