Why Companies Should Invest in a website?
Are you aware that 75% of users admit to making judgments about a company’s credibility based on their website’s design, Great web design instills trust in your business, According to web credibility research from Stanford.
In a day and age where 85% of the customers search the web before making a purchase decision, your website has the best chance of being a prospect’s “first impression” of your company and offerings. And it turns out, the look and feel of your website are the primary drivers of those first impressions.
Shocking Facts – it takes the website visitor no more than 50 milliseconds (that’s 0.05 seconds) to form an opinion about your website? .05 seconds!! a blink of an eye??! – that’s all a user needs to determine whether they like your site or not, whether they’ll stay or leave.
- First impressions are 94% design-related. Don’t get me wrong, quality content matters. A lot. But even the best content is rendered powerless when it’s embedded in poor design. Studies of user behavior have found that visual appeal and website navigation have the biggest influence on people’s first impressions of your brand.
- Positive first impressions lead to higher satisfaction. The initial impression that a user gets from your site can have a priming effect on how they perceive future interactions with your business. Research shows that positive priming can boost user satisfaction and, as you might expect, negative first impressions put significant drag on user satisfaction.
- First impressions can last for years. And there’s an abundance of research to prove it. One study found that the NBA players’ careers are determined by their position in the draft, regardless of their on-court performance. Another study finds that subsequent impressions, no matter how contradictory, can never make up for the first impression – bringing a more than literal meaning to the saying that “you never get a second chance to make a first impression.”
%
of users admit to making judgements about a company’s credibility based on their website’s design.
%
of customers search the web before making a purchase decision.
%
of a website user’s first impressions are design-related.
